Project Description

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Head of Audiences – The Shakespeare North Playhouse

The Shakespeare North Playhouse is a unique new arts venue, opening in the summer of 2022.  It will present a vibrant contemporary cultural and learning programme featuring home co-produced and visiting performances, as well as comedy, music, community work, hire and events and a range of education and training activities.

We are looking for an exceptional Head of Audiences to develop and lead the Marketing and Communications team. The post holder will work closely with engagement colleagues to reach out to local communities and work with the Head of Visitor Experience to create an outstanding customer offer. The role will inspire and manage the team to embed the brand, create and implement engaging and unique campaigns which will develop a new audience base, increase loyalty and engagement, achieve ticket sales targets and raise the profile of the organisation.

The post-holder will report to the Director of Marketing and Commercial for Shakespeare North Trust and will be responsible for four members of staff: Marketing Officer, Communications & PR Officer, Digital Content Officer and CRM Officer.

Shakespeare North’s full-time employees work a 40 hour week normally over 5 days.

Due to the nature of this role, however, and to meet the demands of the building, the post holder will need to be flexible in their approach to work.  Evening and weekend work will be required at times.

The full-time salary will be up to £38,000 per annum, depending on skills and experience.


Prescot, Knowsley


Up to £38,000 per annum


Full time, permanent


40 hours per week


Tuesday, 25 January, 2022, 12pm


How to Apply

If having reviewed the job description and information about the Shakespeare North Playhouse you consider yourself to be a good fit for the role, please email a CV, a cover letter of application and completed equal opportunities form to

The cover letter of application should be of no more than 2 sides of A4 addressing how your experience matches the role description, why you are interested in the role and why you think your skills and experience would make you a good candidate.  Alternatively you may submit a video/audio file of no more than 10 minutes in length.

Applications should be received no later than 12:00 on Friday 14 January 2022.

Diverse representation

We encourage and welcome applications from people whose background and experience are under-represented in the cultural sector. We are committed to inclusive working practices and understand there may be barriers people face when considering an opportunity like this. If you are interested in applying for this role, but feel there are things that may prevent you from getting involved, please get in touch and let us know how we can support you in making your application and throughout the selection process.

Equality Monitoring

Please provide equality monitoring information on the form provided so that we can monitor the Shakespeare North Trust’s equality policy and practices. The information you provide will not impact on the consideration of your application and will be used solely for the purpose of monitoring.

Data Protection

Information provided by you as part of your application will be used in the recruitment process. Any data about you will be held securely with access restricted to those involved in dealing with your application in the recruitment process. Once the process is completed the data relating to unsuccessful applicants will be stored for a maximum of 6 months and then destroyed. If you are the successful candidate, your application will be retained and form the basis of your personnel record. By submitting your application, you are giving your consent to your data being stored and processed for the purpose of the recruitment process, equal opportunities monitoring and your personnel record if you are the successful candidate. In submitting your application, we will assume that consent by you is given.

If you have any questions or would like to have an informal conversation about the role before applying, please contact us via email at

Application deadline